2021-07-28

2021-07-28

Marking the Matter

“Marking the matter” is a workshop on the act of altering and obliterating objects through symbols and shapes. In this sense, we want to explore how much this act can be a ritual. In the animal world, marking the territory is a way of affirming one’s presence and in some cases an alleged property in a specific context. Even humans, since prehistoric times, have experimented with different ways to assert their right to a good. In addition to goods such as plots of land or animals linked to pasteurization, with the tattoo you mark your body, testifying to belonging to a group, or the passage of time through rituals. This practice is still alive today in marketing strategies, in hyper-branding, up to the branding of buildings and skyscrapers with, for example, the effigy of a bank and financial power.

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