2021-06-06

From Habitat: Giardino

2021-06-06

Aeshetic is not a purpose

I drew Habitat’s logo and then inherited from it the identity of the project. The aesthetic is not a purpose. I refused colours and privileged the simplest tools: a pencil and some papers. Envisioning organicity, materiality and playfulness by the combination of natural artefacts such as stones and branches. Portraying the precarious balance between the usage of natural resources and environmental implicancies, results in attractive while delicate systems of elements.