2021-07-28
2021-07-28
Marking the matter
“Marking the matter” is a workshop on the act of altering and obliterating
objects through symbols and shapes. In this sense, we want to explore how
much this act can be a ritual. In the animal world, marking the territory
is a way of affirming one’s presence and in some cases an alleged property
in a specific context. Even humans, since prehistoric times, have experimented
with different ways to assert their right to a good. In addition to
goods such as plots of land or animals linked to pasteurization, with the
tattoo you mark your body, testifying to belonging to a group, or the passage
of time through rituals. This practice is still alive today in marketing
strategies, in hyper-branding, up to the branding of buildings and
skyscrapers with, for example, the effigy of a bank and financial power.
